Developing a website plan.
Naming your site: Remember it is your brand. It can help or hinder your SEO effectiveness, as well as your marketing, so you may want to include site name in your domain name. You may want a name that infers a product or service. For example: Bob’s Mini mart with website domain bobsminimart.com tells viewers who he is and what he offers.
Whether you are launching a new site or doing a facelift: Design should be in favor of Google Search Engine Optimization. Your purpose, of course, is to make sure people can find you and contact you through your website. Then you can “call them to action” via web content.
Questions you may want to ask yourself and things to consider before you start are listed below.
To help you formulate your mission statement and goals of your website, I’ve created a list of questions you will want to answer for yourself right away: I suggest you write these down along with your answer. Sharing this with your webmaster will enhance greatly your website design.
- Why do I need a website?
- What is its purpose?
- What is the goal?
- What is the name of my website [business or service]?
- How can people use the products, services, and information you’re providing?
- What are my products[s]?
- How are your products, services, and information and business unique?
- Why will people want your products, services, and information, instead of your competitors’?
- Why will your products, services, and information be used by your clients?
- Will your website products and services help your clients improve their lives?
- What is your purpose for offering the products, services, and information besides making money?
- Why will people come to my website? THIS IS EXTREMELY IMPORTANT.
YOU NEED A MISSION STATEMENT: Your business and website bloom and then grow BASED your idea that what you have to offer is very special. You want to help people by providing products and services. You should have your mission in mind during your startup process, so you will want to write down a mission statement. Pass it to your web developer. It will help the developer tune into your mission.
If you have one, you might want to review it for completeness and to see if you are on target with you goals. I found Google mission statement when I did Google search. Here is Google’s mission statement:
“Our company mission is to organize the world’s information and make it universally accessible and useful.” While one sentence mission statements are rare, but possible, I suggest starting with more and then through study and meditation perhaps it can be condensed without losing its effectiveness.
Sharing your mission with your webmaster will help clarify your purpose in your mind and keep your webmaster focused so your contents will reflect your mission and purpose as you present your products and services. It will keep your webmaster pulling your site in the same direction as your mission. A mission statement can help you and your webmaster know how and what to communicate to your targeted audience. THE MISSION STATEMENT WILL BE HOW THE WEBMASTER CAN CONNECT YOUR DOMAIN NAME TO YOUR MISSION. An absolute SEO MUST!
This is not just a mental exercise, it must be in writing. Writing it down solidifies it into images in one’s mind. It can be written in 20 to 40 words. Short, LONG TERM, to the point, and yet painting a picture of the sites purpose. Get your thoughts into writing it, then study on it and condense without losing it effectiveness
Page content and SEO.
SEO may not be included in your contract agreement. 10Star Web Services will design and build your website to be user friendly. When completed your website will be submitted to Google.com for indexing. Pages on the site serve two purposes: [1] Content’s ultimate goal is to inform and call to action. [2] Comply with internet law. Keep in mind your mission statement when creating site content and when providing information to your webmaster. THINK ABOUT HEADLINES: They should grab your viewers and appeal to the Google Bots. You will want to make sure your content, heading, images and site structure match your mission statement on your site. You webmaster is also expert in this area.
Home or Landing Page
Site name [think of it as your Brand Name] Usually on top of site. 10Star Webmaster will favor top left side. It may be in the form of Logo Image or Text name.
Here is an example you can view online. It can be an image supported by text such as:
Site Name: Wienert Paints - [domain name is: wienertpaints.com]
Premium Paints
For Reclamation, Preservation, and Long Life
About Page: Very important to your mission and should include the context of your mission.
Mission Statement Page: I believe all websites need a mission statement. It is very useful. Sometimes it is successfully included in the about page. It should be the focus of all pages. Contradictory pages or items can be harmful.
Page Titles are important to SEO: AND THINK ABOUT HEADLINES: They should appeal to your viewers and to the Google Bots.
Pages must inform: All pages are to inform, however some need to go further by giving optional choice and then a “call to action.”
Pages for communication: Contact and opt in forms.
Pages for Products: Good descriptions and calls to action.
Pages for Legal compliance: Read and approve what the webmaster provides so you will understand that your site is in compliance.
ALL PAGES SHOULD HAVE A CALL TO ACTION.
A picture is worth a thousand words: Great and authentic images help you make the mission statement and pages and products and services stand out. They will help to convey your site and page messages.
Select your photos while keeping your mission in mind.
Blogs can help or hinder your site mission and your SEO.
Note: SEO and Blog writing is a contractual option. It may or may not be in your contract.
I was told by an SEO expert to learn to use my blog to bring SEO attention to my site by the subjects and contents of posts. He told me to keep posts relevant to the site mission. Directing products and features to the readers benefit. While it is a great marketing tool, off mission blogs can hinder SEO as well as your marketing efforts. You want to write a blog, I will post it on your site for you.
BUILDING OR REBUILDING YOUR WEBSITE
Your purpose has inspired your dream to achieve. Don’t be intimated by what is involved in going online. THIS IS WHERE MY SERVICES SHINE. You participate and direct your design build and launch process. I, the 10Star webmaster, will guide you step by step. You simply provide the info with directions and the 10Star webmaster will do the work.
Communication is primary to your success. Together, we can do this.
Owner and Webmaster
Jim Comley
A JOINT EFFORT CAN BE FUN
Designing Your Website
I WORK FOR YOU in a joint effort! IT IS YOUR WEBSITE. So together we design your website. Then I do the techie work for you. I am Jim Comley your webmaster. I use what you submit and what is within the criteria of our signed agreement to the very best of my experienced abilities.
As You set the pace we will DESIGN AND BUILD Your Website to fit YOUR MISSION: This unique GUIDE will help me to communicate efficiently with you in the step by step design build process for your website to keep it focused on YOUR MISSION and align it with your dreams.
I WILL ALWAYS
Here is what I, your webmaster, will do to insure communications between you and me are thorough and efficient.
- I WILL ALWAYS consider your input and your mission.
- I WILL ALWAYS have a passion for the next improvement to Your website because I LOVE WHAT I AM DOING.
- I WILL ALWAYS communicate with you via this email: admin@10starwebservices.com
- I WILL ALWAYS FILL THE SUBJECT LINE with the appropriate SUBJECT to let you know I am on track. I don't want to lose valuable time for you. Subject lines will keep me on target when you reply to the same email.
- I WILL ALWAYS reply above the contents in your reply email, thus saving time in reading emails. Latest comments by subject will then always be at the top an email just opened. I learned that when I go back to my inbox to reply to you I can easily locate the subject needed and create a new one when needed.
- I WILL ALWAYS reply to and Stay on subject because in doing so it will create for us what is known as a "Thread of communication" about a subject.
- I ALWAYS USE THE SUBJECT LINE as a tool for email organization and archiving. Easier to find later on.
- I ALWAYS CHANGE SUBJECT WHEN goal FOR THAT SUBJECT is accomplished. NEW GOAL <> NEW SUBJECT
- I SETUP A FOLDER FOR YOUR WEBSITE EMAILS. Each email placed in the folder will be in sequence by date.
A JOINT EFFORT CAN BE FUN
Designing Your Website
I WORK FOR YOU in a joint effort! IT IS YOUR WEBSITE. So together we design your website. Then I do the techie work for you. I am Jim Comley your webmaster. I use what you submit and what is within the criteria of our signed agreement to the very best of my experienced abilities.
As You set the pace we will DESIGN AND BUILD Your Website to fit YOUR MISSION: This unique GUIDE will help me to communicate efficiently with you in the step by step design build process for your website to keep it focused on YOUR MISSION and align it with your dreams.
HOW IT GOES TOGETHER
What goes at the webmaster's computer: While I am building your website I open three [3] taps on my computer. I open one with information you are providing me so I can focus. I open a 2nd tab to begin site development which is accomplished two technical places. One the Web Host Management site, and two the control panel to your website. After I have tech development programming complete I publish your site to WWW. This is ONLY a starting site which will be conformed to your website as we proceed. Then I open your starting site as 2nd tab in the "Front End" [what you will see on your desktop] and I then open 3rd tab with your site ADMIN section [back end]. ADMIN is sometimes referred to as the back end.
This is where I do all the design technical work. I will refer to your input information easily from the 1st tab as needed to keep your GOALS in focus then I design and build according to you desires. I enter the information you provided, save it, then I can view the results in the front end [the 2nd tab]. And so on to site completion.
CONSULTING IS INCLUDED
Free Consulting can help you get the best website for YOUR MISSION: You can ask anything pertaining to your site desires for function and design, even market, and I will answer offering suggestions and advice based on my many years experience. I started with computer online use when the internet was first born and followed the internet development. Then when Windows was born I began to build websites; first for myself, then for others. My more than 40 years experiences in managing businesses, people, and sales [marketing] prepared me to give website clients the very best web services available. I include exemplary services that include Free consulting, free step by step guidance. This written guide, as well as personal guiding, and personal consulting will insure you will receive the very best website.
Consultations will be considered in the Design Process as well as Google and Your mission: A major aspect of site design involves my reviewing your needs as we proceed to be sure the design will be Google Friendly. When you search Google you are not searching the web, but an index of the web created by Google, stored in data centers across the world. If you want to feature in Google’s results, you have to first make sure that you are in their index. I will use the information you provide and design a site that will be easily indexed. When the site is complete I will index your site with Google. This may require text you submit be edited to include desirable "key words" and site layout, page titles and many other features that Google requires.
NOTE: Google friendly is NOT the same as Basic Search Engine Optimization [SEO] but it is primary and foundational to SEO. Basic SEO is a separate website function and is a separate contractual agreement. It may or may NOT be in your initial Website Agreement.
Your Site is designed to fit your mission
There is cliché “What comes first the chicken or the egg.” When it comes to websites, this might come up in the sense that your business or profession may have begun before the idea of a website came to you. Should this be your case don't worry, I will help you design a site to fit your dream. I am creative, skilled, and caring in my design process. I work creatively from two sources, you and our agreement. Your provide the information and I will do the work.
WATCHING YOUR DREAM COME TRUE
You can watch as your site progresses: Type or past your site domain into the browser as follows: https://yourdomain.com.
Watching Your Dream Come True can be very gratifying. Together WE will DESIGN AND BUILD Your Website to fit your mission. I will communicate efficiently in the step by step design build process for your website AS WE PROGRESS one step at a time and AT YOUR PACE.
I am Jim Comley owner, developer, webmaster of 10Star Web Services. I WORK FOR YOU! IT IS YOUR WEBSITE. I do what is withing our agreement to the very best of my experienced abilities. You will set the pace. The faster you provide info the faster your website will come to life.
While I am building your website I open three [3] taps on my computer. I open one with information you are providing me so I can focus. I open a 2nd tab to begin site development. After I have tech programming complete I publish you site to WWW. Then I open it as 2nd tab "Front End" and I then open 3rd tab with your site admin section [back end].
Now Let's Have Some Fun
I thoroughly enjoy designing websites and watching, too, as your website grows from "Dreams to Reality."
Now you can follow along by going to your website on your desktop. Just enter your domain into your web browser and hit enter [i.e. https://domain.com].
Anything you may see during the build process that you are not sure is ok, we should discuss. Notify me by email and we will work on it. Sometimes it may require trial and error until we get it.
To help you formulate your mission statement and goals of your website, I’ve created a list of questions you will want to answer for yourself right away: I suggest you write these down along with your answer. Sharing this with your webmaster will enhance greatly your website design.
- Why do I need a website?
- What is its purpose?
- What is the goal?
- What is the name of my website [business or service]?
- How can people use the products, services, and information you’re providing?
- What are my products[s]?
- How are your products, services, and information and business unique?
- Why will people want your products, services, and information, instead of your competitors’?
- Why will your products, services, and information be used by your clients?
- Will your website products and services help your clients improve their lives?
- What is your purpose for offering the products, services, and information besides making money?
- Why will people come to my website? THIS IS EXTREMELY IMPORTANT.
YOU MAY NEED A MISSION STATEMENT: Your business and website bloom and then grow BASED your idea that what you have to offer is very special. You want to help people by providing products and services. You will have your mission in mind during your startup process, so you will want to write down a mission statement.
If you have one, you might want to review it for completeness and to see if you are on target with you goals. I found Google mission statement when I did Google search. Here is Google’s mission statement:
“Our company mission is to organize the world’s information and make it universally accessible and useful.” While one sentence mission statements are rare, but possible, I suggest starting with more and then through study and meditation perhaps it can be condensed without losing its effectiveness.
Share your mission with your webmaster. A mission statement will help clarify your purpose in your mind and keep your webmaster focused so your contents will reflect your mission and present your product. It will keep your webmaster pulling your site in the same direction as your mission. A mission statement can help you and your webmaster know how and what to communicate to your targeted audience. THE MISSION STATEMENT WILL BE HOW THE WEBMASTER CAN CONNECT YOUR DOMAIN NAME TO YOUR MISSION. An absolute SEO MUST!
This is not just a mental exercise, it must be in writing. Writing it down solidifies it into images in one’s mind. It can be written in 20 to 40 words. Short, LONG TERM, to point, and yet painting a picture of the site purpose. Get your thoughts into writing it, then study on it and condense without losing it effectiveness
Again, a mission statement will help keep you and your webmaster on target.
Page content and SEO.
SEO may not be included in your contract agreement. 10Star Web Services will design and build your website to be user friendly. When completed your website will be submitted to Google.com for indexing. Pages on the site serve two purposes: [1] Content’s ultimate goal is to inform and call to action. [2] Comply with internet law. Keep in mind your mission statement when creating site content and when providing information to your webmaster. THINK ABOUT HEADLINES: They should grab your viewers and appeal to the Google Bots. You will want to make sure your content, heading, images and site structure match your mission statement on your site. You webmaster is also expert in this area.
Home or Landing Page
Site name [think of it as your Brand Name] Usually on top of site. 10Star Webmaster will favor top left side. It may be in the form of Logo Image or Text name.
Here is an example you can view online. It can be an image supported by text such as:
Site Name: Wienert Paints - [domain name is: wienertpaints.com]
Premium Paints
For Reclamation, Preservation, and Long Life
About Page: Very important to your mission and should include the context of your mission.
Mission Statement Page: I suggest all websites need a mission statement. It can be useful. Sometimes it is successfully included in the about page. It should be the focus of all pages. Contradictory pages or items can be harmful.
Page Titles are important to SEO: AND THINK ABOUT HEADLINES: They should appeal to your viewers and to the Google Bots.
Pages must inform: All pages are to inform, however some need to go further by giving optional choice and then a “call to action.”
Pages for communication: Contact and opt in forms.
Pages for Products: Good descriptions and calls to action.
Pages for Legal compliance: Read and approve what the webmaster provides so you will understand that your site is in compliance.
ALL PAGES SHOULD HAVE A CALL TO ACTION.
A picture is worth a thousand words: Great and authentic images help you make the mission statement and pages and products and services stand out. They will help to convey your site and page messages.
Select your photos while keeping your mission in mind.
Blogs can help or hinder your site mission and your SEO.
Note: SEO and Blog writing is a contractual option. It may or may not be in your contract.
I was told by an SEO expert to learn to use my blog to bring SEO attention to my site by the subjects and contents of posts. He told me to keep posts relevant to the site mission. Directing products and features to the readers benefit. While it is a great marketing tool, off mission blogs can hinder SEO as well as your marketing efforts. You want to write a blog, I will post it on your site for you.
BUILDING OR REBUILDING YOUR WEBSITE
Your purpose has inspired your dream to achieve. Don’t be intimated by what is involved in going online. THIS IS WHERE MY SERVICES SHINE. You participate and direct your design build and launch process. I, the 10Star webmaster, will guide you step by step. You simply provide the info with directions and the 10Star webmaster will do the work.
Communication is primary to your success. Together, we can do this.
Owner and Webmaster
Jim Comley